Zhi Hou I-Chinese Baijiu Packaging by Xiongbo Deng

Zhi Hou I-Chinese Baijiu Packaging by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Zhi Hou I-Chinese Baijiu Packaging

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Zhi Hou I-Chinese Baijiu Packaging

Lena i-Chinese Baijiu enokunambitheka okusawolintshi ebizwa ngokuthi "Zhi Hou". E-Yunnan, e-China, abantu bazoshintsha ukwenziwa kwe-citrus yekhwalithi enhle ibe i-baijiu. Isilinganiso sezinto ezingavuthiwe zalo mkhiqizo sesifinyelele ezingeni lamakhilogremu angu-20 we-citrus ephisa iphawundi ye-Baijiu, ngakho-ke ingathengiswa kuphela ngenani elilinganiselwe.in yakhelwe ibhodlela laba yisimo sebhola, futhi lenza amaqhuqhuva angavamile emahlombe ebhodlela, ukuze umumo ungabukeki uyisidina. Ukuma kwekepisi yebhodlela, umklami walingisa ngokuqondile amagatsha ezisawolintshi, lapho ibhodlela lifakwa esikhwameni esiwolintshi, isivalo sebhodlela sizovezwa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Zhi Hou I-Chinese Baijiu Packaging iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Zhi Hou I-Chinese Baijiu Packaging ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zhi Hou I-Chinese Baijiu Packaging iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team