Gensyn Intellectual Property Ukwakhiwa Kwelogo by Gu Jin

Gensyn Intellectual Property Ukwakhiwa Kwelogo by Gu Jin is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2023

Gensyn Intellectual Property Ukwakhiwa Kwelogo

by Gu Jin

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Ukwakhiwa Kwelogo

I-Gensyn Intellectual Property yilogo eyakhelwe inkampani yokweluleka ngamalungelo obunikazi bomqondo. Uphawu lwakhiwe ngendlela engaqondile lususelwa ohlamvini lu-G, oluyisiqalo segama lenkampani. Isimo salo sakhiwe ngezimpawu zokucaphuna ezingaqondile ezimbili, esesobunxele nesesokudla, ezibhekisela ekuxhumaneni okucacile nasekwelulekaneni phakathi kwenkampani namakhasimende ayo. Isimo sonke siphinde sikhumbuze ihawu, okukhombisa ukuvikelwa kwamalungelo obunikazi bomqondo. Umugqa ongaphandle ulandela owesitembu sendabuko saseShayina. Kusetshenziswe umbala oluhlaza okwesibhakabhaka ukuphakamisa ukuthuthuka okuzinzile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Gensyn Intellectual Property Ukwakhiwa Kwelogo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Gensyn Intellectual Property Ukwakhiwa Kwelogo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Gensyn Intellectual Property Ukwakhiwa Kwelogo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin