Meer Ukupakishwa Kwekhofi Osheshayo ngu-Masoud Najafi Amirkiasar

Umdwebo Meer Ukupakishwa Kwekhofi Osheshayo ngu-Masoud Najafi Amirkiasar ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2023

Meer Ukupakishwa Kwekhofi Osheshayo

ngu Masoud Najafi Amirkiasar

Iklayenti: Masoud Najafiamirkiasar

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

13,116

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141887

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Meer Ukupakishwa Kwekhofi Osheshayo

Idizayini yokupakisha yomkhiqizo omusha oya emakethe ayigcini nje ngobuciko bomklamo kodwa futhi imayelana nobuciko bokuqonda amakhasimende' izingqondo nokugqama emashalofini ngokumelene nezimbangi. Uma unalawa manuances engqondweni, idizayini yokupakisha ye-Meer ithathe ukuthungwa komkhiqizo wokugcina wakwenza umdwebo ukuze ukhuthaze futhi ubandakanye yonke imizwa yabathandi bekhofi. Futhi, ukwakheka kanye nosayizi wefonti ongajwayelekile udlala indima ebalulekile ekuheheni abathengi emkhiqizweni. Lo mklamo udalwe ngethemba lokwenza ushintsho olukhulu eshalofini lesiphuzo lezitolo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Meer Ukupakishwa Kwekhofi Osheshayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Meer Ukupakishwa Kwekhofi Osheshayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Meer Ukupakishwa Kwekhofi Osheshayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Izilinganiso Nokupakisha: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Amathegi: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Ubuchwepheshe Bokukhiqiza: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Inselele Yokudweba: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Ucwaningo: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Ugqozi: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Ubude Bephrojekthi: The project started In Tehran in November 2020 and finished in May the following year
Ukuhamba Kokusebenza: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Amapathenti: None.
Amakhredithi Ezithombe: Image #1: photographer Bita Shakerin, Espresso, 2020