Umdwebo Guo Nian Hao I-包装 ngu-Xiaohongshu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2023

Guo Nian Hao I-包装

ngu Xiaohongshu

Iklayenti: Xiaohongshu

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

10,582

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#142120

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Guo Nian Hao I-包装

Ibhokisi lesipho lika-Xiaohongshu' lika-2022 loNyaka Omusha livela enganekwaneni emayelana noMkhosi Wasentwasahlobo. Eqhubeka nesiko lamadlozi, u-Xiaohongshu ulungiselele isethi ehlukile Yokukhanya, Umsindo, Nokubomvu. Izipho zihlanganisa isibani sasebusuku sokukhempa, i-Halli Galli, izimvilophu ezibomvu, nencwadi yekhalenda ebomvu emele u-Xiaohongshu. Leli bhokisi lesipho lihlanganisa izindaba zenganekwane nezinhlobo ezintathu zezipho, likhiqiza indlela entsha yokuklama ngosiko lwendabuko. Ithemba ukuveza izilokotho ezinhle zoNyaka Omusha WaseShayina futhi idlulisele ifa lamasiko esizukulwaneni esisha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Guo Nian Hao I-包装 iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Guo Nian Hao I-包装 ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Guo Nian Hao I-包装 iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Izilinganiso Nokupakisha: Width 345mm* Depth 285mm* Height 100mm
Amathegi: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Ubuchwepheshe Bokukhiqiza: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Inselele Yokudweba: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Ucwaningo: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Ugqozi: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Ubude Bephrojekthi: The project was launched in Shanghai in JAN 2022.
Ukuhamba Kokusebenza: Gifts could only be found after tearing off the riddle sealed on the cover.
Amalungu Eqembu: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Amakhredithi Ezithombe: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu