Zhuojiu Ukupakisha Kotshwala by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Ukupakisha Kotshwala by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IgolideUkupakisha· 2023

Zhuojiu Ukupakisha Kotshwala

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Ukupakisha Kotshwala

I-Zhuojiu iwumklamo wokupakisha wotshwala baseShayina. Isimo sebhodlela sigqugquzelwe yimbazo, into ehlobene namandla. Ibhokisi langaphandle lisikwe okhunini olubuyiselwe futhi likhombisa ufa, sengathi liqhekezwe yimbazo. Isitsha senziwe ngengilazi. Akukho ukuphrintwa okwenziwa ebhokisini noma ebhodleleni, futhi igama lomkhiqizo liqoshwe ngamalahle. Ibhokisi lingamamilimitha angama-300 ukuphakama, amamilimitha ayi-180 ubude namamilimitha ayi-120 ububanzi. Ibhodlela lingamamilimitha ayi-180 ukuphakama. Ibhokisi lokhuni lingagcinwa futhi lisetshenziswe kabusha kamuva njengomhlobiso.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Zhuojiu Ukupakisha Kotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Zhuojiu Ukupakisha Kotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zhuojiu Ukupakisha Kotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng