Q Sky Pilates Ubunjalo Bebhrendi by Yuanyuan Yang

Q Sky Pilates Ubunjalo Bebhrendi by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2023

Q Sky Pilates Ubunjalo Bebhrendi

by Yuanyuan Yang

Client: Q Sky

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Ubunjalo Bebhrendi

I-Q Sky Pilates ubunjalo bebhrendi obudalelwe isitudiyo se-Pilates. Uhlamvu Q ludwetshwe njengenyoni endizela ngokukhululeka esibhakabhakeni, lihlanganisa igama lesitudiyo nomuzwa wokungasindi, inkululeko nokuphumula. Uhlamvu olulodwa lusebenza njengesithombe esizimele, futhi lolu hlamvu luhlala luhambisana nohlobo lwamagama olusetshenziswa egameni eliphelele lebhrendi. Lobu bunjalo busetshenziswa kuzimpawu zezindawo, izingubo zezemidlalo, izinkomishi zamanzi kanye namakhadi obulungu, kukhiqizwa ngokuphrinta kwedijithali, ukuphrinta kwesikrini sesilika kanye nokufekethisa. Ukunemba kombala kunsimbi ngayinye kwalawulwa ngokucophelela.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Q Sky Pilates Ubunjalo Bebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Q Sky Pilates Ubunjalo Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Q Sky Pilates Ubunjalo Bebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022