Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi by Qichao An

Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi by Qichao An is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi

by Qichao An

Client: Mornice Brand Design

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi

Umbhalo Wencwadi: I-Gojaming ingumklamo wokuphakwa kohlu lwezinhlobo zejusi yezithelo eziqinisiwe ezisanda kucindezelwa. Ukuphakwa kuqukethe ibhodlela le-PET elinelebula efakiwe, elinobubanzi obuyi-70 mm, ubushonalo obuyi-35 mm nobude obuyi-200 mm. Izingxenye zophawu lwe-Gojaming zandisiwe futhi zisetshenziswa njengombukiso omkhulu wephakheji lonke, okwakha ubunikazi bomkhiqizo obuhlangene. Lolu hlu lunezinambitheka ezintathu, futhi inambitheka ngayinye inikezwe umbala ohlukile ovumelana nesithelo esiphathelene naso. Imibala nezingxenye zezithelo kusiza abathengi ukuthi bakwazi ukuhlonza inambitheka ngayinye ngokushesha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Gojaming Umsebenzi Oyinhloko: Ukuphakwa Kwesiphuzo Sejusi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.