Qingjiu Ukupakisha Kwewayini by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2023
Qingjiu Ukupakisha Kwewayini
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
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The Design
About Qingjiu Ukupakisha Kwewayini
I-Qingjiu iwumklamo wokupakisha owenzelwe iwayini ehloselwe abesifazane. Ibhodlela lenziwe ngengilazi kanti ibhokisi langaphandle liqedelwe ngokugxivizwa nge-foil. Isimo sebhodlela sigqugquzelwe umzimba wowesifazane futhi sidlulisa isimilo esihloniphekile nesinobuhle esithatha emasikweni aseMpumalanga naseNtshonalanga. Ukuthungwa okunokunyakaza engxenyeni engenhla yebhodlela kuhluke kakhulu engxenyeni engezansi engenalutho. Isakhiwo sebhokisi sihlukaniswe ngemigqa egobile ekhumbuza umzimba. Ibhokisi lingama-300 mm ukuphakama, ama-120 mm ubude kanye nama-115 mm ububanzi. Iphakethe livuleka ngaphambili futhi isivalo siyavulwa ngokusonteka.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Qingjiu Ukupakisha Kwewayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Qingjiu Ukupakisha Kwewayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Qingjiu Ukupakisha Kwewayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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