Hainan Beer Ukupakishwa Kukabhiya by China Resources Snow Breweries Ltd.

Hainan Beer Ukupakishwa Kukabhiya by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Hainan Beer Ukupakishwa Kukabhiya

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Ukupakishwa Kukabhiya

I-Hainan Beer ingumklamo wokupakishwa kukabhiya ophefumulelwe yizwe nemvelo kanye namasiko ase-Hainan. Ibhodlela lengilazi liphethe amaphethini aqoshiwe athathwe emagagasini olwandle, ezikebheni ezintwezayo, ezindaweni zezibani zasolwandle, ezihlahleni zikakhukhunathi kanye nasezinyonini zasolwandle, futhi isimo salo esincane sisekela ukubanjwa ngesandla esisodwa. Ithini le-aluminium liphrintwe nge-inki eguqula umbala ngokushisa (thermochromic ink), ngakho iphethini yesitembu seposi ivela kancane kancane njengoba izinga lokushisa lehla ngesikhathi sokufakwa esiqandisini. Ibhokisi langaphandle lenziwe ngephepha le-kraft futhi limise okwepotimende. Lokhu kupakishwa kuxhumanisa ubhiya nezindawo ezinhle zendawo kanye nendlela yokuphila yasekhaya ekhululekile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Hainan Beer Ukupakishwa Kukabhiya iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Hainan Beer Ukupakishwa Kukabhiya ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hainan Beer Ukupakishwa Kukabhiya iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao