Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala

Umbhalo Wencwadi: I-Qinshihuang CPA iyidizayini yokuphakishwa yotshwala obenziwe ngobuciko esigabeni se-China Pale Ale. Isimo sebhodlela nentamo yebhodlela zisebenzisa izinto ezijwayelekile zombuso wase-Qin, futhi isimo sikhumbuza indebe ye-jade enamaphethini amafu avela ezikhathini ze-Qin ne-Han. Ifulegi elizungeze intamo yebhodlela liphawula lo mkhiqizo njengophayona wesitayela se-China Pale Ale. Uhlamvu lokuloba lwe-seal script oluphakathi, okuwufonti obumbene wombuso wase-Qin, lunikeza umbono wesintu nowendabuko. Idizayini yenziwe njengebhodlela lengilazi elingu-315 ml kanye nesitini se-aluminium esingu-550 ml.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Qinshihuang Cpa Umsebenzi Oyinhloko: Ukuphakishwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao