Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo by Wen Liu

Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo by Wen Liu is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo

I-Shaoxing Nverhong Winery Co., Ltd. inomlando omude. Yasungulwa ngo-1919, ingummeleli we-Huangjiu. Itholakala eShangyu Dongguan, eShaoxing City, esifundazweni saseZhejiang. Ingenye yezinkampani eziwumgogodla wemboni ye-Huangjiu e-China kanye nophiko lwephini likasihlalo Wegatsha Le-China Alcohol Industry Association. I-Nuerhong Huangjiu yenziwe ngerayisi elimhlophe elimnandi kakhulu, elinombala ocacile futhi osobala, elithambile kodwa elicebile. ukunambitheka kanye nephunga elinamandla nelihlala isikhathi eside.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Nverhong Guihualinzang Ukupakishwa Kwesiphuzo Esidakayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang