Hei Hu Hall Ukupakisha Kwe-Impepho ngu-Jing-Yi Li

Umdwebo Hei Hu Hall Ukupakisha Kwe-Impepho ngu-Jing-Yi Li ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Hei Hu Hall Ukupakisha Kwe-Impepho

ngu Jing-Yi Li

Iklayenti: Hei Hu Hall Incense

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

23,890

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145272

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hei Hu Hall Ukupakisha Kwe-Impepho

I-Hei Hu Hall iwuhlelo lwemiklamo yokupakisha impepho eyenzelwe umkhiqizi wempepho wase-Taiwan. Imiklamo yokupakisha eyishumi nambili ihlelwe emiqoqweni emithathu: Ukukhonza Onkulunkulu, Isikhumbuzo Sokhokho, kanye Nokunambitha Kwempepho. Umsebenzi wobuciko usekelwe ezilwaneni ezinhlanhla ezinhlanu ezitholakala emathempelini endabuko ase-Taiwan, okuhlanganisa i-Kylin, i-Phoenix yaseShayina, uFudu Womoya, uDrako kanye neNgwe Emhlophe. Imigqa engaqondile kanye nezinhlamvu ze-geometry zakha amaphethini. Osayizi bamabhokisi bayahluka ngokwempepho ephakathi. Umklamo uhlose ukuvuselela imboni yendabuko nokwabelana ngesiko lenhlanhla lase-Taiwan nabantu abasha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Hei Hu Hall Ukupakisha Kwe-Impepho iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Hei Hu Hall Ukupakisha Kwe-Impepho ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hei Hu Hall Ukupakisha Kwe-Impepho iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package—Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to folster people’s understanding of Taiwanese auspicious culture.
Izilinganiso Nokupakisha: Worship to Gods Series L6.5*W5.5*H49.5cm (Incense Stick), L14.5*W14.5*H5cm (Incense Coil); Memorial to Ancestors Series L6.5*W5.5*H39.5cm (Incense Stick); Taste of Incense Series L3*W2.7*H22.7cm (Lying down Incense), L16.7*W8*H4.5cm (Small Incense Coil)
Amathegi: Taiwan, Hei Hu Hall Incense, Taiwanese culture, Wu Xing, Five Auspicious Animals of Ancient China, Book of Changes, I Ching, Buddhism, Taoism, Confucianism
Ubuchwepheshe Bokukhiqiza: We are good at using emblems to embody the meanings in Taiwanese culture. On the package, one can see combination of symbolic emblems and unique auspicious symbols. With a variety of box dimensions and their inner contents, each box implies the blessing of religious culture in Taiwan.
Inselele Yokudweba: Our challenges is to deeply folster the native industry and the religious belief culture. We infuse new artistic form and designs into the package and attract the young generation to get involved with this traditional industry in Taiwan.
Ucwaningo: We studied into the cultural trace of the hundred-year religious beliefs in Taiwan, covering from the Chinese cultural classic Book of Change, a variety of decorations of folk temples in Taiwan, to varied auspicious folk blessing catchphrases over the past century. In addition to the worship of the five auspicious beasts, the ancient ancestors believe in the varied auspicious symbols. For example, the vase frequently appears in the painting of ancient artists. The Chinese word “vase” carries a homophone with the word “peace” and therefore is regarded as a symbol of peace. In temples or folk arts, the Diospyros Kaki often appears to embody the message “Everything goes well,” because the word “Diospyros Kaki” carries a homophone with the word “things” in Chinese characters. The ancient ancestors call spiders as “happy spiders”. When encountering a spider hanging from a web silk, it means “Happiness comes from the heaven.” Inspired by these blessing phrases, we infuse these elements into the package and pass down the cultural knowledge.
Ugqozi: The design of the incense package was inspired by the ancient auspicious beasts found in traditional temples in Taiwan—including the Kylin (a hooved chimeric creature), the Chinese Phoenix, the Spirit Turtle, the Dragon and the White Tiger—together with catchphrases of folklore blessings. The artwork adopts the designs of abstract lines and geometrical characters. When combined together, the artwork forges a unique pattern that is very different from the traditional incense packaging. Creating a new image for the traditional industry, we expect to foster the culture of religious beliefs in Taiwan and help the young to change the stereotype of this traditional industry.
Ubude Bephrojekthi: The project started in May 2021 and finished in September 2022 in Taiwan Changhua.
Ukuhamba Kokusebenza: Hei Hu Hall Incense comes from a factory in Changhua, Taiwan. Over 30 years of establishment, the industry has been facing competing pressure from online markets and chosen to transfer into a private-owned brand and continue to cultivate the culture of religious belief.