Dukang Liquor Ukupakisha Kwebhodlela Lotshwala ngu-Tiger Pan

Umdwebo Dukang Liquor Ukupakisha Kwebhodlela Lotshwala ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Dukang Liquor Ukupakisha Kwebhodlela Lotshwala

ngu Tiger Pan

Iklayenti: Luoyang Dukang Wine Group Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145418

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Dukang Liquor Ukupakisha Kwebhodlela Lotshwala

I-Dukang Liquor iwumklamo wokupakisha we-baijiu yaseShayina. Ibhodlela libunjwe kusukela phezulu kuya phansi ukuze lakhe isithombe esingaqondile sikaCao Cao, usomasu wezempi nembongi yomlando okwathi izinkondlo zakhe zanikeza lo mkhiqizo igama lawo. Isivalo sikhumbuza isigqoko sekhanda sezikhulu zesikhathi esalandela ubukhosi bakwaHan, kanti umzimba webhodlela uqoshwe njengengubo, okunikeza futhi ukubamba okuqinile. Kusetshenziswa ingilazi esikhundleni sobumba oluvamile emikhiqizweni efanayo, ngakho indawo engaphandle ithola ukucwebezela nokuthinteka okuhle. Ibhokisi langaphandle lihlotshiswe ngomdwebo we-vector waseLuoyang, inhloko-dolobha yasendulo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Dukang Liquor Ukupakisha Kwebhodlela Lotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Dukang Liquor Ukupakisha Kwebhodlela Lotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Dukang Liquor Ukupakisha Kwebhodlela Lotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Izilinganiso Nokupakisha: Bottle size: 294mm x 88mm
Amathegi: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Ubuchwepheshe Bokukhiqiza: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Inselele Yokudweba: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Ucwaningo: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Ugqozi: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Ubude Bephrojekthi: The project lasts 4 month, designed in Shenzhen.
Ukuhamba Kokusebenza: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Amapathenti: Tiger Pan
Amalungu Eqembu: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Amakhredithi Ezithombe: Tiger Pan