Zhong Yuan No. 1 Ukupakisha Kwetiye ngu-Tiger Pan

Umdwebo Zhong Yuan No. 1 Ukupakisha Kwetiye ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Zhong Yuan No. 1 Ukupakisha Kwetiye

ngu Tiger Pan

Iklayenti: Xinyang Wenxin Tea Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

30,806

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#145467

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Zhong Yuan No. 1 Ukupakisha Kwetiye

I-Zhong Yuan No. 1 iwumklamo wokupakisha wetiye i-Maojian, itiye lendabuko laseChina elitshalwa emasimini asezitebhisini. Ngenxa yokuthi ukunambitheka kwaleli tiye kumnene futhi kuncane, ukupakisha kugcinwe kucolisekile futhi kunobunono. Ithini letiye lenziwe nge-tinplate enokugxiviza okuqhamile kanye nokucindezela kwegolide, futhi kuhlanganiswe ukugcotshwa okungakhanyi (matte) nokucwebezelayo (varnish). Isimo sesivalo sethini sikhumbuza umkhi wetiye ogqoke isigqoko. Ibhokisi langaphandle lenziwe ngephepha elenziwe ngokwezifiso futhi livalwa ngebhande elinesimo esigqugquzelwe ngamafreyimu amawindi ezindlu ezindala zabalimi betiye. Amaqabunga etiye angempela ahlobisa leli bhande.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Zhong Yuan No. 1 Ukupakisha Kwetiye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Zhong Yuan No. 1 Ukupakisha Kwetiye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zhong Yuan No. 1 Ukupakisha Kwetiye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Izilinganiso Nokupakisha: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Amathegi: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Ubuchwepheshe Bokukhiqiza: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Inselele Yokudweba: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Ucwaningo: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Ugqozi: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Ubude Bephrojekthi: The project lasts 4 month, designed in Shenzhen
Ukuhamba Kokusebenza: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Amapathenti: Tiger Pan
Amalungu Eqembu: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Amakhredithi Ezithombe: Tiger Pan