Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower by Tiger Pan

Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

Verify Award Status for #145472

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Colors

The Design

About Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower

Ibhokisi Lesipho leSunboy liwuklamo lwepakheji lwembewu yesunflower. Ibhokisi liphethe uphawu olususelwa egameni lebhrendi kanye nomdwebo wesitayela sokupenda ngamafutha owenzeka njengomlingiswa weSunboy egijima ensimini yezimbali zesunflower. Imibala ephuzi ekhanyayo kanye nomfanekiso wesunflower kusiza abathengi ukuthi bakwazi ukubona umkhiqizo bekude. Isakhiwo sokuvula sephakheji engaphandle sichazwe kabusha, ukuze amabhokisi ahlangane abe yisethi eyodwa, ezimbili noma ezintathu ezingamaseti. Ibhokisi lesipho lilula ukuhlanganiswa nokuhlukaniswa, futhi indawo enkulu evulekile yonga izindleko zezinto ezisetshenzisiwe.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Sunboy Gift Box Umsebenzi Oyinhloko Wokugoqela Imbewu Yesunflower iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging: Width 443mm x Depth 115mm x Height 304mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge: There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research: We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration: Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents: The copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Tiger Pan