Yi Xin Distillation Ukupakisha Kotshwala Obunamandla by Tiger Pan

Yi Xin Distillation Ukupakisha Kotshwala Obunamandla by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IgolideUkupakisha· 2023

Yi Xin Distillation Ukupakisha Kotshwala Obunamandla

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category

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The Design

About Yi Xin Distillation Ukupakisha Kotshwala Obunamandla

I-Yi Xin Distillation wumklamo wokupakisha wophawu lotshwala obunamandla lwaseShayina. Ibhodlela lenziwe ngengilazi, okuphakamisa ukucwebezela nokuthinteka kobuso futhi kwenza umkhiqizo uhluke kotshwala obufanayo obudayiswa eziqukathini ze-ceramic. Udrako, odwetshwe ngendlela yasendulo yaseShayina, ubambelele entanyeni yebhodlela futhi usebenza njengophawu olukhulu lokuhlonza, ngakho akudingeki ilebula ephrintiwe. Ibhokisi langaphandle lilula futhi lilandela ukulingana komklamo wendabuko waseShayina. Ibhodlela linezilinganiso ezingu-180 ngo-130 ngo-285 amamilimitha. Inhloso ukwethula ifa lesikhathi eside ngendlela yesimanje.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Yi Xin Distillation Ukupakisha Kotshwala Obunamandla iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Yi Xin Distillation Ukupakisha Kotshwala Obunamandla ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Yi Xin Distillation Ukupakisha Kotshwala Obunamandla idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan