Effortless Ukwakhiwa Kwephakheji by E2W Studio

Effortless Ukwakhiwa Kwephakheji by E2W Studio is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Effortless Ukwakhiwa Kwephakheji

by E2W Studio

Client: E2W Studio

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Effortless Ukwakhiwa Kwephakheji

I-Effortless iwukwakhiwa kwephakheji lomkhiqizo wokunakekela izinwele owenzelwe amakhasimende ngokwezidingo zawo. Lo mkhiqizo unikeza izixazululo zokunakekela izinwele ezinembile ezingaphezu kuka-300 ngokusekelwe ohlotsheni lwezinwele, indawo yokuhlala kanye nemikhuba yokulungisa izinwele. Iphakheji liqukethe ulwazi olusebenzayo kuphela, oluhlelwe ngendlela ebonakalayo ecacile ukuze ukusebenza nokubukeka kuhlangane kube kunye. Ilogo isebenzisa uhlobo lwamagama olubizwa nge-humanist sans serif, futhi uphawu luhlanganisa uhlamvu u-E nomugqa wesikali onembile. Uhlelo lwegridi oluguqukayo olususelwe esilinganisweni sika-1 kuya ku-1.414 luqondisa uhlelo ngalunye. Iphakheji ngalinye lilinganiselwa ku-52 mm ububanzi, 52 mm ukujula kanye no-190 mm ukuphakama.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Effortless Ukwakhiwa Kwephakheji iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Effortless Ukwakhiwa Kwephakheji ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Effortless Ukwakhiwa Kwephakheji iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A