Nutrili Ama-Supplement Branding by Cansu Dagbagli Ferreira

Nutrili Ama-Supplement Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Nutrili Ama-Supplement Branding

by Cansu Dagbagli Ferreira

Client: Nutrili

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Nutrili Ama-Supplement Branding

Izithako ezihlwabusayo, izinzuzo ezingenakuphikwa. I-Nutrili imayelana nokuletha izithasiselo zekhwalithi ephezulu, zemvelo nezisimeme. I-Cansu Dagbagli Ferreira yanikezwa umsebenzi wokudala ubunikazi bomkhiqizo obubonakalayo kanye nemiklamo yokupakisha. Ubunikazi obubonakalayo buhlanganisa umoya wobusha nowesimanje womkhiqizo, ngendlela yawo enesibindi. Sekukonke, kungukubonakaliswa kobunikazi bomkhiqizo namanani. Idizayini yokupakisha ayikhangi nje kuphela kodwa futhi iklanywe ngokucabangisisa ukuze ikhange izethameli eziqondiwe. Ukusetshenziswa kwemibala egqamile kanye ne-typography enkulu kuxhumanisa ukugxila komkhiqizo ezithakweni ezimsulwa nezihlanzekile.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Nutrili Ama-Supplement Branding iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Nutrili Ama-Supplement Branding ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Nutrili Ama-Supplement Branding iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu