Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip ngu-Tiger Pan

Umdwebo Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip

ngu Tiger Pan

Iklayenti: Lucky Coffee Technology (China) Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

42,685

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#148015

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip

I-Luckin 2.0 iwuchungechunge lokupakishwa kwekhofi le-drip olwakhelwe izinhlobo ezinhlanu zekhofi. Ibhokisi ngalinye lifakwe imifanekiso yendawo lapho amabhontshisi alo avela khona, okuhlanganisa i-Afrika ne-Yunnan eChina. Izitshalo nezilwane zendawo zidwetshwe ukuze zibonise isimo semvelo. Amaqoqo emibala emihlanu ekhanyayo ahlukanisa izinhlobo futhi asize amabhokisi ukuthi avele obala eshalofini lokubukisa. Ukuhlelwa kuqondile futhi kulula, kunolwazi olucacile lomkhiqizo esikhundleni sezishwankathelo ezinde. Amabhokisi akhiqizwa ngokuphrintwa ngemibala emine, i-hot stamping emnyama enge-matte kanye nelebula elisiliva elinge-matte.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Luckin 2.0 Ukupakishwa Kwekhofi Le-Drip iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Izilinganiso Nokupakisha: Width 75mm x length 110mm x height 125mm
Amathegi: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Ubuchwepheshe Bokukhiqiza: Four color printing. Logo hot stamping of matte black. Matte silver label.
Inselele Yokudweba: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Ucwaningo: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Ugqozi: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Ubude Bephrojekthi: The project lasts 2 months, designed in Shenzhen.
Ukuhamba Kokusebenza: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Amapathenti: Copyrights belongs to Tiger Pan
Amalungu Eqembu: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Amakhredithi Ezithombe: Tiger Pan