Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla by Hangzhou Chancemate Tech Corp.

Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla

Plant Professor iwuchungechunge lokuphakishwa lohlobo lomkhiqizo wokudla olususelwa ezitshalweni, oluqondiswe kubathengi abasebasha basemadolobheni eChina. Uhlu luhlanganisa amadombolo amancane, i-jelly kanye nekhofi. Isimo esibonakalayo esiyisicaba sihlanganisa uchungechunge futhi sihlanganise ulwazi lwezithako namandla ekhalori kuhlelo olulodwa lokubonisa. Amaphethini abonakalayo nemidwebo engaqondene naqondile ahlelwe ngendlela ekhululekile ngabomu ukuze kudalwe umoya ozothile. Amalebula angaphambili abonisa uphawu lwebhizinisi, umkhiqizo kanye nesilinganiso sezithako. Amabhokisi amancane enziwe ngephepha elingasetshenziswa kabusha ngezinto zokuphrinta ezingalimazi imvelo, futhi angena kalula esikhwameni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Plant Professor Umsebenzi Oyinhloko Wokuphakishwa Kokudla iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie