Collection of Formosa Terroir Umklamo Wokupakisha by PH7 Creative Lab

Collection of Formosa Terroir Umklamo Wokupakisha by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Collection of Formosa Terroir Umklamo Wokupakisha

by PH7 Creative Lab

Client: PH7 Creative Lab

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

Verify Award Status for #149110

View at A' Design Award Press Release Award Badge

Colors

The Design

About Collection of Formosa Terroir Umklamo Wokupakisha

Ezolimo zaseTaiwan bezilokhu ziwumthombo wokuziqhenya esizweni, ngemikhiqizo yekhwalithi ephezulu enezinganekwane ezinyakazayo ngemuva kwayo. Ukwethula ubuhle babo, i-PH7 Creative Lab ihlanganise abalimi' izinhlangano ezisuka enkabeni, entshonalanga, eningizimu nasempumalanga ye-Taiwan futhi yakhetha imikhiqizo emine enevelu yokumelwa kwendawo eqondana ne-ESG ngetimu Yeqoqo Le-Formosa Terroir.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Collection of Formosa Terroir Umklamo Wokupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Collection of Formosa Terroir Umklamo Wokupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Collection of Formosa Terroir Umklamo Wokupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
Dimensions & Packaging: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
Tags: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
Production Technology: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
Design Challenge: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
Inspiration: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
Project Duration: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
Team Members: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab