Patisserie Chez Mikki Ukupakisha by Sherry Kuo

Patisserie Chez Mikki Ukupakisha by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Patisserie Chez Mikki Ukupakisha

by Sherry Kuo

Client: Patisserie Chez Mikki

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Patisserie Chez Mikki Ukupakisha

I-Patisserie Chez Mikki, i-delicatessen emnandi ezinze e-Tokyo, ihlose ukuzihlukanisa emakethe yokuncintisana ngomklamo omusha wokupakisha. Inhloso bekuwukusungula indawo yokuthengisa ehlukile nokuqinisa isithombe somkhiqizo ngokudala ukuhlonza okuqinile okubukeka okubumbene okugqamisa ukuhluka komkhiqizo ngamunye. Umphumela wokuklama kabusha ubonise imibala ephaphathekile kanye nemiyalezo ehlakaniphile edala ukuxhumana okungokomzwelo nabathengi, okuholela ekwenyukeni kokuthengiswa kwezitolo nokweseka umphakathi wendawo kusukela kwethulwa umklamo omusha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Patisserie Chez Mikki Ukupakisha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Patisserie Chez Mikki Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Patisserie Chez Mikki Ukupakisha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe