Shochu X Umklamo Wokupakisha by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IgolideUkupakisha· 2023
Shochu X Umklamo Wokupakisha
Client: Shochu X
Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Umklamo Wokupakisha
Idizayinelwe ukwenziwa kabusha kwe-Shochu X, inkampani edala inani elisha ngokombono wesimanje we-shochu, umoya wendabuko okhiqizwa esifundeni sase-Kyushu, e-Japan. Kugxilwe eqinisweni lokuthi lo mkhiqizo awunikezi nje kuphela inani leziphuzo ezidakayo kodwa futhi wazisa ubudlelwano nesiko kanye nezindlela zokuphila. Kusetshenziswe imimoya yaseNtshonalanga efana nokuma kwebhodlela kanye nelebula, kodwa yengeza idizayini eyingcaca enephethini yesitayela sase-Japanese kanye nobuhle obuncane kakhulu ukuveza ukuhlangana kwamasiko phakathi kweNtshonalanga neMpumalanga kanye nezakhamuzi zomhlaba jikelele' injabulo yokuxhumana nabantu ngale shochu.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Shochu X Umklamo Wokupakisha iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Shochu X Umklamo Wokupakisha ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shochu X Umklamo Wokupakisha idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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