Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo by Mohammadreza Eslamparast

Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo

Umbhalo Wencwadi: I-Shadlee ingumklamo wokupakishwa kohlobo lweziphuzo ze-mocktail ezingenawoti. Lezi ziphuzo zenzelwe abantu abakhetha ukungaphuzi utshwala emaphathini. Kwethulwa amakha amahlanu, futhi ibhodlela ngalinye lithwala umfanekiso wesilwane esihlukile. Ubuso bezilwane bancishisiwe baba yizakhiwo ezicwebezelayo ezilula futhi zadwetshwa ngesandla ngesitayela sesimanje. Kusetshenziswa imibala ephikisanayo kakhulu ukuze amalebula abonakale kahle ehlwini yezitolo. Ubunye bokubukwa buhlanganisa wonke amalebula amahlanu, kanti imifanekiso enemibala emihlophe idala umoya ojabulisayo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Shadlee Umsebenzi Oyinhloko: Ukupakishwa Kweziphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.