Naked Nature I-Snack Bar by Angela Spindler

Naked Nature I-Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Naked Nature I-Snack Bar

by Angela Spindler

Client: Depot Creative

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature I-Snack Bar

Imvelo Enqunu ikhuluma nomhlaba' obuyela ngokuqhubekayo ekusebenzisaneni nemvelo. Umklami udale idizayini necebo lezwi lomkhiqizo kanye nayo yonke imiklamo yokupakisha. Ama-flavour omkhiqizo achazwa nge-typography enkulu, enesibindi edwetshwe ngesandla ephuma ephaketheni, ukuvuma ngekhanda iqiniso lokuthi ama-flavour ngaphakathi angakwazi ukuquleka. Ulimi lomkhiqizo luyadlala futhi luthembekile njengoba kunjalo ngamaphakheji. Imvelo eluhlaza yebha ibonakala ekuqinisekiseni kwayo okuzinzile, kusetshenziswa isembozo esivundisiwe sasekhaya. Ama-SRT's aphrintiwe ama-CMYK anombala wendawo ongu-1 kanye nevanishi enamanzi ye-satin egcwele yonke indawo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Naked Nature I-Snack Bar iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Naked Nature I-Snack Bar ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Naked Nature I-Snack Bar iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director