Jelly Fresh Ukupakisha Kwezinongo by Rodrigo Chiaparini

Jelly Fresh Ukupakisha Kwezinongo by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Jelly Fresh Ukupakisha Kwezinongo

by Rodrigo Chiaparini

Client: Chiapa Design

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Jelly Fresh Ukupakisha Kwezinongo

I-Jelly Fresh iwumqondo wokupakisha womugqa wezinongo ezisawumpuphu ezenzelwe ukulungiswa kwenhlanzi. Idizayini igqugquzelwe umfanekiso womfana wephephandaba futhi ikhumbuza umkhuba omdala wokugoqa inhlanzi entsha ngephepha. Isithombe somfana wephephandaba sihlanganiswa nezinhlamvu zamagama (typography), ukuhlelwa kanye nezingxenye zemidwebo ukuze kwakhiwe ukuxhumana nomthengi. Uhlu lunezinambitheko ezintathu kanye namafomethi amabili okupakisha, ngakho izinongo kulula ukuzisebenzisa ekhishini. Ukuhlelwa kwesimanje nokuhlanzekile okunepalethi yemibala ehlukile kusiza amathini ukuthi agqame eshalofini.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Jelly Fresh Ukupakisha Kwezinongo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Jelly Fresh Ukupakisha Kwezinongo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Jelly Fresh Ukupakisha Kwezinongo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin