Japanese Sake Umklamo Wokupakisha by Shinji Yaoita

Japanese Sake Umklamo Wokupakisha by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Japanese Sake Umklamo Wokupakisha

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Japanese Sake Umklamo Wokupakisha

Lona umklamo okhethekile odalelwe ukukhumbula iminyaka engu-180 ye-Hasegawa Sake Brewery. Iminyaka engu-180 yokunambitheka kwendabuko namakhono iye yadluliselwa ezizukulwaneni ngezizukulwane, futhi indandatho yesihlahla yasetshenziswa njengento eyinhloko ebonakalayo ukuveza umlando nekusasa. Imibala yawo wonke amabhokisi angaphandle igqugquzelwe ukupenda uyinki ukuveza isiko nokunethezeka. Ilogo yesikhumbuzo iphrintwe ngegolide ukuze ifane nengxenye yomndeni yendawo yokuphisa utshwala. Ibhodlela elingaphakathi liyisithombe esimnyama esihlukile. Ubulukhuni bebhodlela buveza isisindo sesiko nobuchwepheshe.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Japanese Sake Umklamo Wokupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Japanese Sake Umklamo Wokupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Japanese Sake Umklamo Wokupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.