Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye by Tang Shengxing

Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye by Tang Shengxing is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye

by Tang Shengxing

Client: Bama Tea Co., Ltd

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye

Umbhalo Wencwadi: I-Bama Sunrise iyisethi yokupakisha eklanywe ukuze igcine futhi yethule itiye laseShayina. Isihloko sokuklama siwukuphuma kwelanga, uphawu lwethemba nobuhle eShayina. Isithombe esidala saseShayina esimele ilanga sibekwe phezulu kwesitsha, sinobuso obuyingqikithi obune obuqhakazile obufanekisela ukwanda nenala unyaka wonke. Ibhokisi elingaphandle liveza umbono wokuphuma kwelanga eNtabeni yaseTai esifundazweni saseShandong. Isitsha setiye senziwe ngobumba obushiswe (ceramic), ibhokisi elingaphandle lona lenziwe ngephepha nensimbi. Isethi ephelele ilinganiselwa ku-260 ngo-220 ngo-220 amamilimitha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Bama Sunrise Umsebenzi Oyinhloko: Ukupakisha Itiye iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: the theme of its design is “sunrise”, which is a symbol of hope and beauty in China. An ancient Chinese sun totem is used on the top of the can, with four raised round faces symbolizing abundance throughout the year. The design of the outer box adopts the sunrise scene in the Mount Tai, which is viewed as the Oriental go. Thus,
Dimensions & Packaging: 260mm×220mm×220mm
Production Technology: The main materials for packaging are ceramics and paper, and the outer box is composed of paper and metal. The tea pot is made of ceramic firing.
Inspiration: it is a product with a beautiful implied meaning. In the Shandong province of China rises Mount Tai, which is also the highest of the five great mountains in China. When appreciating the sunrise on Mount Tai, the sun rises from the sea of clouds, the mountains and heaven and earth covered with romantic red color. Everything is revived and full of vitality, inspiring me to create the tea packaging design.
Project Duration: This work was designed and produced in Shenzhen, China in July 2022, and was released in 3000 stores in the Chinese market in December of the same year. Incorporated selected exhibitions in Xiamen and Chengdu, China.
Patents: This design has obtained a design patent in China with patent number：ZL 2022 3 0736223.X
Image Credits: Designer/Shengxing Tang, Baohui Qiu, Jingfei Yang

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