Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo by Wallrus Design Studio

Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo

by Wallrus Design Studio

Client: Wallrus Design Studio

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo

Umbhalo Wencwadi: I-Oat Milk ingumklamo wokuphakwa kweziphuzo zochago olususelwa ezitshalweni oluvela kuma-oat. Iphakethe liyibhokisi le-carton engenayo imikhumbi engu-85 mm ngobubanzi, 85 mm ngobushonalanga kanye no-230 mm ngobude, futhi imifanekiso ifakwa ngendlela yokuphrinta ye-flexographic. Imifanekiso yentsha enezindlela zokuphila ezahlukene ivela kuphakethe ukuze ibonise lesi siphuzo njengesisha nesinempilo. Imikhuba yansuku zonke enempilo iboniswa ngaphakathi kwezithombe ngendlela enobuqili. Umklamo uhlose ukuvela ngokuhlukile ehalofini nokumema abathengi abangakayazi incasa ye-oat milk ukuthi bayizame.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Oat Milk Umsebenzi Oyinhloko: Ukuphakwa Kweziphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio