Zao from Xinghua Village Ukupakisha Kotshwala by Chunyang Wang

Zao from Xinghua Village Ukupakisha Kotshwala by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2023

Zao from Xinghua Village Ukupakisha Kotshwala

by Chunyang Wang

Client: Qiangyuanzao

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Zao from Xinghua Village Ukupakisha Kotshwala

I-Zao evela e-Xinghua Village iwumklamo wokupakisha wotshwala baseShayina. Iphethini eyinhloko enemidwebo ikhombisa inqubo yokutshala ukolweni nokuwuguqula ube utshwala. Uhlamvu lwesiShayina lwegama lochungechunge luhlanganiswe nezinhlamvu ze-Gothic zaseYurophu. Imigqa emincane nezingubo zokuhlobisa zixhumanisa isiko nomklamo wesimanje. Ilebula lisebenzisa inqubo yokucindezela isiliva enemigqa ecolisekile, futhi ibhokisi lisebenzisa imigqa emnyama ye-UV engazwakala ngokuthinta. Ibhodlela elibonakalayo likhombisa umbala ocwebile wotshwala. Umklamo uhlose ukwethula utshwala baseShayina kubantu abasha nakubantu bamasiko ahlukene.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Zao from Xinghua Village Ukupakisha Kotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Zao from Xinghua Village Ukupakisha Kotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zao from Xinghua Village Ukupakisha Kotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang