Waggner Coffee Ukuphakwa kweKhofi by Wallrus Design Studio

Waggner Coffee Ukuphakwa kweKhofi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Waggner Coffee Ukuphakwa kweKhofi

by Wallrus Design Studio

Client: Wallrus Design Studio

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Waggner Coffee Ukuphakwa kweKhofi

Umbhalo Wencwadi: I-Waggner Coffee iyidizayini yokuphakwa yohlobo lwekhofi laseJalimane. Isikhwama sihlotshaniswe namafasitela amadala aseJalimane enziwe ngokhuni, adwetshwe ngesitayela esiqondile, kanti uphawu lwebhrendi lubekwe phakathi nendawo. Uphawu lubonisa inyamazane ehlezi endlini yayo iphuza ikhofi, kunokukhanya ngemuva kwayo, okubhekisela kubantu abahlala bephapheme ebusuku baphuze ikhofi. Idizayini ishicilelwe ngendlela ye-rotogravure kusikhwama sekhofi esinesigqoko sensimbi esinobukhulu obungu-100 ngo-70 ngo-280 amamilimitha. Inhloso wukwenza uphawu lwebhrendi lube lula ukubonwa nasohlwini olugcwele lwezitolo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Waggner Coffee Ukuphakwa kweKhofi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Waggner Coffee Ukuphakwa kweKhofi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Waggner Coffee Ukuphakwa kweKhofi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio