Pavanpet Ukudla Kwezilwane Ezifuywayo by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2024
Pavanpet Ukudla Kwezilwane Ezifuywayo
Client: Pavanpet
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
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The Design
About Pavanpet Ukudla Kwezilwane Ezifuywayo
Ngokuvamile, njengoba abantu bebheka izilwane ezifuywayo njengamalungu emindeni yabo nezingane, umklamo wokuphaketha uba ne-cartoonish. Ukusetshenziswa kwabalingiswa kungaqinisa ukuxhumana nombukeli futhi kudale indawo ekhangayo. Ngenxa yalokho, ukuphaketha kunoxhumano olukhulu nolukhethekile lokubonakalayo. Ubuso bezilwane buklanywe ngobuchule kakhulu futhi ukumamatheka kwazo nenjabulo ibonakala kahle, okubonisa umphumela walomkhiqizo kuzo. Ukusebenzisa imibala elula ngaphandle kwemininingwane kudala ukuqonda okungcono kwesithombe nenhloso.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Pavanpet Ukudla Kwezilwane Ezifuywayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pavanpet Ukudla Kwezilwane Ezifuywayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pavanpet Ukudla Kwezilwane Ezifuywayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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