Neev Iphakethe Lika-Ayiskhilimu by Mohsen Koofiani

Neev Iphakethe Lika-Ayiskhilimu by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2024

Neev Iphakethe Lika-Ayiskhilimu

by Mohsen Koofiani

Client: Neev

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Neev Iphakethe Lika-Ayiskhilimu

Kulesi sibonelo sokuklama, esinegama elivela emakhonweni omculo, kunhloso yokuvumelanisa imidwebo esephaketheni negama lomkhiqizo ngamunye. Imidwebo iyadwetshwa ngendlela elula ngekhono elihle nemibala ehlukahlukene ngokuya ngokunambitheka kwe-ayiskhilimu ngayinye. Ekuklameni kwalokhu kupakisha, kudalwe ukuxhumana phakathi komculo kanye nokunambitheka kwe-ayiskhilimu. Inhloso yalokhu kupakisha ukuhlanganisa imizwa ehlukene yokulalela umculo kanye nokudla i-ayiskhilimu. Ngakho-ke ungase ufune ukuzizwela lokhu futhi ulalele umculo onesihloko esifanayo ngenkathi udla i-ayiskhilimu.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Neev Iphakethe Lika-Ayiskhilimu iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Neev Iphakethe Lika-Ayiskhilimu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Neev Iphakethe Lika-Ayiskhilimu iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani