Hernuta Day Ukupakisha Kwezithelo Ezomisiwe by Mohsen Koofiani

Hernuta Day Ukupakisha Kwezithelo Ezomisiwe by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2024

Hernuta Day Ukupakisha Kwezithelo Ezomisiwe

by Mohsen Koofiani

Client: Hernuta Day

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Hernuta Day Ukupakisha Kwezithelo Ezomisiwe

Kuphakeji eliklanyelwe, umlingiswa wakwa-Mr. Hernuta ungesinye sezici ezihlukile zaleli phakeji, okuyisilingiswa esinothando lwezinto ezintsha emhlabeni wamantongomane. Ezinye izici zomklamo zihlanganisa ubulula bomklamo wephakeji (isizinda esimhlophe esinesithombe sangempela somkhiqizo kusetshenziswa isithombe esimnyama nesimhlophe njengephupho). Iphakeji ngalinye lixoxa indaba yokuthola futhi ngesikhathi esifanayo, ubona amaphakeji aguquguqukayo futhi akhethekile.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Hernuta Day Ukupakisha Kwezithelo Ezomisiwe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hernuta Day Ukupakisha Kwezithelo Ezomisiwe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hernuta Day Ukupakisha Kwezithelo Ezomisiwe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani