Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla ngu-Songbai Wang, Yao Wu and Xuan’ang Pu

Umdwebo Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla ngu-Songbai Wang, Yao Wu and Xuan’ang Pu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla

ngu Songbai Wang, Yao Wu and Xuan’ang Pu

Iklayenti: Shede Spirits Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

44,351

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152685

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla

I-Shede Spirit Oriental Wisdom yibhokisi lesipho elakhelwe umkhiqizo wotshwala obunamandla waseShayina. Umklamo uxhumanisa uphawu lwentengiso ne-Weiqi, umdlalo webhodi owaziwa nangokuthi i-Go. Amabhodlela otshwala akheke njengamatshe amnyama namhlophe e-Weiqi, futhi izimo eziyindilinga zikhululekile ukuziphatha. Ukuvula ibhokisi kuveza umdlalo we-Weiqi oyisibonelo esidala oboniswa ngendlela yomdwebo. Kufakwe izitsha zamatshe e-Weiqi kanye nebhodi ye-Weiqi, ukuze umdlalo udlalwe kuthokozelwa notshwala. Ibhokisi lakhiwe ngebhodi eligoqiwe lephepha le-kraft ukuze kuncishiswe ukumosheka kwezinto zokwakha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shede Spirit Oriental Wisdom Ukupakisha Kotshwala Obunamandla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Izilinganiso Nokupakisha: 312mm*312mm*142mm
Amathegi: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ubuchwepheshe Bokukhiqiza: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Inselele Yokudweba: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Ucwaningo: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Ugqozi: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Ubude Bephrojekthi: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Ukuhamba Kokusebenza: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Amalungu Eqembu: Songbai Wang,
Yao Wu,
Xuan’ang Pu