Love Hanshui Ukupakishwa Kwamanzi Okuphuza ngu-Yanhui Zhang

Umdwebo Love Hanshui Ukupakishwa Kwamanzi Okuphuza ngu-Yanhui Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Love Hanshui Ukupakishwa Kwamanzi Okuphuza

ngu Yanhui Zhang

Iklayenti: Wuhan Pufine Creative Technology Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152699

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Love Hanshui Ukupakishwa Kwamanzi Okuphuza

I-Love Hanshui iwuchungechunge lokupakisha lwesikhumbuzo lwamanzi okuphuza ahlanzekile, olwakhelwe ukugubha ukukhethwa kweWuhan njengeDolobha Lamaxhaphozi Lamazwe Ngamazwe. Izilwane ezine zomdabu, i-finless porpoise, idada elinekhanda eliluhlaza okwesibhakabhaka, unogolantethe omnyama kanye ne-elk, zimele izinkathi ezine zonyaka. Ukudweba kwe-inki kwendabuko kwaseChina kuhlanganisa izilwane nezindawo zamaxhaphozi zendawo. Ilebula lebhodlela elimhlophe likhiqizwa ngenqubo ye-heat shrink kanye nokuphrinta ngombala okhethekile (spot colour). Ibhodlela ngalinye lingamamilimitha angu-60 ububanzi namamilimitha angu-220 ukuphakama. Ikhodi eselebuleni ivula ukubuka okunezinhlangothi ezintathu (3D).

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Love Hanshui Ukupakishwa Kwamanzi Okuphuza iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Love Hanshui Ukupakishwa Kwamanzi Okuphuza ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Love Hanshui Ukupakishwa Kwamanzi Okuphuza iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Izilinganiso Nokupakisha: Bottle diameter 60mm, height 220mm
Amathegi: bottle label
Ubuchwepheshe Bokukhiqiza: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Inselele Yokudweba: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Ucwaningo: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Ugqozi: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Ubude Bephrojekthi: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Ukuhamba Kokusebenza: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Amalungu Eqembu: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang