Serum Isiphambeko Sezithako Zokuzichumisa by Andromachi Kakava

Serum Isiphambeko Sezithako Zokuzichumisa by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2024

Serum Isiphambeko Sezithako Zokuzichumisa

by Andromachi Kakava

Client: ABC Design Communication

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Isiphambeko Sezithako Zokuzichumisa

Ukufanekisela kwaso okubonakalayo ngeflegi ye-grand prix kusazisa ijubane nokusebenza kahle komkhiqizo ekwenzeni okuchibiyela imincijo. Ukubonakaliswa kwamandla nejubane lamakhono okwakha kabusha omkhiqizo esikhumbeleni somuntu bekuwugqozi ngemumva kwedizayini yokubonakalayo. Ukugqamisa amandla aso, ugqozi bekuyiflegi emnyama nemhlophe enamabhokisi ye-grand prix, ephawula ukuqalisa ngokushesha komkhiqizo ekunikezeni isikhumba ukuvikelwa. Ingxenye enzima yenqubo bekuwukubambisana nomphrinta, ukuze kuzuzwe i-emboss ebhokisini lesiliva.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Serum Isiphambeko Sezithako Zokuzichumisa iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Serum Isiphambeko Sezithako Zokuzichumisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Serum Isiphambeko Sezithako Zokuzichumisa iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava