Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala by Yamin Zhu

Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2024

Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala

by Yamin Zhu

Client: Forty-Nine Union Design Department

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala

Ibhodlela eliklunywe ngobuciko, elihlobisiwe ngohlamvu lwesiShayina elithi "Xi" ngezindlela ezine, lumela injabulo nokuthokoza. Umbala walo obomvu ogqamile wesiShayina uwenza lufaneleke ezikhathini zokugubha. Inhlanganisela evumelanayo yesivalo esiyindilinga nomzimba oyikwele ibonisa ifilosofi yasendulo yesiShayina. Uma amabhodlela ahlanganiswa, avusa uphawu oluhloniphekile lwenjabulo ephindwe kabili, olumela amasiko omshado wendabuko. Lo mklamo awuhloniphi kuphela ifa lamasiko kodwa futhi uthuthukisa ulwazi lomsebenzisi, unikeza isakhiwo esiyingqayizivele esilula ukusetshenziswa ukuze kuphathwe kalula.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Xijiu Liquor Ukupakisha Kwesiphuzo Esinotshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8