Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi ngu-Zhejiang Gongshang University

Umdwebo Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi ngu-Zhejiang Gongshang University ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi

ngu Zhejiang Gongshang University

Iklayenti: Anhui · Jingting Mountain Scenic Area

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

16,520

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#152983

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi

Indawo Yesiscenic Sasentabeni yaseJingting iwuphawu lwebhrendi olwakhelwe indawo ebalulekile yezokuvakasha kanye nepaki kazwelonke yamahlathi esifundazweni saseAnhui, eChina. Uphawu lolu lususelwa emqondweni wokuhlola amasiko ngendlela yokudweba, ukuze ukuvakasha kuzizwe njengokuhamba ngokudabula umdwebo we-scroll. Imibono yezintaba, izakhiwo zamapavuliyoni, amafu azolile, izinsika zasendle kanye notshwala obumhlophe bendabuko kanye netiye oluluhlaza kwakhiwe njengengxenye yolimi lwemidwebo. Imidwebo eyisithupha eyeseka isupport uphawu oluyinhloko futhi ingasetshenziswa ezindaweni eziningi. Lo mklamo uthatha indawo yesithombe sangaphambilini esasinomthelela omncane futhi uyafaneleka kumithombo yobuxhakaxhaka bedijithali.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Jingting Mountain Scenic Area Umsebenzi Oyinhloko Wophawu Lwebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Izilinganiso Nokupakisha: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Amathegi: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Ubuchwepheshe Bokukhiqiza: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Ucwaningo: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Ugqozi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Ubude Bephrojekthi: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Amalungu Eqembu: Designer: Kan Zhao