Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina by Yuejun Chen

Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2024

Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina

I-Guyuelongshan iwumklamo wokupakisha wewayini yelayisi yaseShayina evela eZhejiang, eShayina. Leli wayini liphuzwa ngendlela yendabuko yokuliphisa futhi linezinga eliphansi lika-alkoholi, okwenza lesi siphuzo sifanele ukusetshenziswa nsuku zonke abathengi abasebasha. Ukupakisha kulandela ubuhle bomdwebo wezwe wesiShayina, futhi isimo sesitsha sikhombisa izintaba, amanzi nokushona kwelanga. Umklamo uhlose ukuvuselela ukubukeka okujwayelekile kokupakisha okudala kwewayini yelayisi nokwethula isiko laseMpumalanga ngendlela yesimanje. Iphakethe linobubanzi obungu-340 mm, ukujula okungu-130 mm nokuphakama okungu-150 mm.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Guyuelongshan Ukupakisha Kwewayini Yelayisi YaseShayina iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.