The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Hai Zhu

Umdwebo The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Hai Zhu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2024

The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

ngu Hai Zhu

Iklayenti: Shanxi Fenyangwang Wine Industry Co., Ltd.

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Qinisekisa Isimo Somklomelo se-#154724

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

Umbhalo Wencwadi: I-Drum of Heaven and Earth iyidizayini yokuphakwa kwenkonkxa yotshwala bomdabu wamaShayina obizwa ngeBaijiu obungu-25 kg. Isakhiwo sifana negubu lwempi lwakudala, siphefumulelwe amagubu ejenene wesizwe saseTang, uGuo Ziyi. Imifanekiso yezindragoni ekhandiwe kanye namaPixiu, izilwane zenhlanhla emasikweni amaShayina, ihlangana nombhalo wezimboni obhalwe ngobuciko besandla ekhandiwe obulokelwe okwentathakusa okungezwakala ngesandla. Ukugcotshwa ngegolide kanye nokukhandwa kunika indawo engaphandle ukubukeka okucebile okuphathekayo. Izinduku zamagubu ezinhlangothini zombili zingasetshenziswa njengezitsha zokugcina, ngakho-ke utshwala bungabelwana. Iphakethe lilingana ngobubanzi obungu-565 ngo-209 ngo-742 mm.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. The Drum of Heaven and Earth Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Izilinganiso Nokupakisha: product dimensions, 565 mm x 209 mm x 742 mm
Amathegi: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Ubuchwepheshe Bokukhiqiza: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Inselele Yokudweba: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Ucwaningo: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Ugqozi: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Ubude Bephrojekthi: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Ukuhamba Kokusebenza: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Amalungu Eqembu: Hai Zhu