Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama by Mohammadreza Eslamparast

Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2025

Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama

by Mohammadreza Eslamparast

Client: Delpasand

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama

Umbhalo Wencwadi: I-Delpasand ingumklamo wokuphakhwa kwetiye elimnyama. Uhlu luhlanganisa itiye laseCeylon, elinikezwa njengelinukelela futhi lokuqala, kanye netiye lase-Iran. Umbala omnyama ukhethwe njengombala oyinhloko ngoba uhambisana nombala wamaqabunga etiye omisiwe. Imifanekiso enombhalo ecacile yembiza yetiye nefama yetiye ikhombisa lapho kuvela khona umkhiqizo ngamunye. Umlimi, indlovu kanye nethempeli kumele iCeylon, kanti izigcawu zefama zimele i-Iran. Imibala eqhakazile futhi ehlukile isiza abathengi ukuba behlukanise izinhlobo ehlelweni. Ibhokisi ngalinye liphrintwe nge-offset ekhathibhodini futhi linombono ophakemeyo (embossing).

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Delpasand Umsebenzi Oyinhloko Wokuphakhwa Kwetiye Elimnyama iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.