T'aom Ukuphakwa Kwejusi Yezithelo by Binggrae Design Team

T'aom Ukuphakwa Kwejusi Yezithelo by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2024

T'aom Ukuphakwa Kwejusi Yezithelo

by Binggrae Design Team

Client: Binggrae

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

13,349

Verified Award Winner

Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Ukuphakwa Kwejusi Yezithelo

T'aom liwuhlobo lokuphakwa oluklanyelwe umkhiqizo wejusi yezithelo egodliwe eyenziwa ngezithako zemvelo kuphela. Uphawu lwebhrendi lusebenzisa izimpawu zokucaphuna njengokugqamisa umbala, futhi izithombe zezithelo ezintsha zivela kuyo yonke imikhiqizo ukuze zinike uhla lokugqamisa okufanayo. Ukuphakwa kuhlelelwe ukunciphisa imfucuza. Isivalo esiyisitrip sisebenza esikhundleni sesivalo se-aluminium, futhi ileyibula lemvelo lihlukana kalula uma lithinta amanzi, okusiza abathengi ekuphinde kusetshenziswe kabusha. Uhla lwe-T'aom lumbandakanya amabhodlela ejusi, amabhokisi ejusi kanye nezinti zoais ezinambitheka njengezithelo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

T'aom Ukuphakwa Kwejusi Yezithelo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. T'aom Ukuphakwa Kwejusi Yezithelo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. T'aom Ukuphakwa Kwejusi Yezithelo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae