HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo by Hang Zhou YiJiJ ue Chen

HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2024

HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo

by Hang Zhou YiJiJ ue Chen

Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo

I-HLJ Nine and Eighteen Natures of China wuchungechunge lokupakisha lwemikhiqizo yezempilo esekelwe ezikhiphweni zezitshalo nezilwane ezivela esifundeni saseHeilongjiang. Ukupakisha kusebenzisa imibala engokomfanekiso, ubuciko bokubhala ngobhrashi bendabuko kanye nesitayela sezithombe esingaguquki ukwethula into eluhlaza ngayinye ngendlela eqondile nesobala. Amabhokisi enziwe ngekhadibhodi eqinile futhi aqedelwe ngokunanyathiselwa okungacwebezeli (matte lamination) kanye nokuqoshwa okuvezayo (embossing), okuqinisa ukuthinteka kombhalo nezithombe. Ukugxishwa kwefoyili kwengezwa emigqeni ekhethiwe. Uchungechunge lugcina ubunikazi bokubukeka obabelwene obubodwa kuyilapho luvumela umkhiqizo ngamunye ukuthi uhlale ubonakala uhlukile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. HLJ Nine And Eighteen Natures of China Ukupakishwa Komkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions & Packaging: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tags: Packaging, Series, health products, nutrition, brand
Production Technology: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Design Challenge: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Research: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiration: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Project Duration: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Operation Flow: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Team Members: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu