Yeqela kokuqukethwe
Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi ngu-Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Umdwebo Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi ngu-Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.


InsimbiUkupakisha· 2024

Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi

ngu Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Iklayenti: Xilin Gol League Brand Building Promotion Centre

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

12,808

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#158922

Imibala

Ukuklama

Mayelana ne-Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi

Umbhalo Wencwadi: I-Xilin Gol Cheese iwuhlelo lokuphakelwa kwemikhiqizo yeshizi evela emhlangeni wase-Xilin Gol Grassland. Ibhokisi elilingana macala onke livuleka futhi livaleke phezulu naphansi. Igobolondo elingaphandle lenziwe ngephepha kanye nepulasitiki elinephethini egubhukile ebunjwe njengeyurt (indlu yesiZulu yaseMongolia). Amasheshi acwebezelayo ngaphambili nangemuva anemifanekiso yezinhlamvu ezimele umndeni weshizi. Amaphethini nemibhalo kuzo zombili izinhlangothi acindezelwe ngendlela ye-letterpress. Ikhesi elingaphakathi lenziwe ngephepha elingacwebezeli elinemifanekiso yesimo semvelo yasemhlangeni. Lolu hlelo luhlanganisa isiko lamaMongolia nobuciko bezithombe besimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Xilin Gol Cheese Umsebenzi Oyinhloko: Ukuphakelwa Kweshizi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Izilinganiso Nokupakisha
Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Amathegi
Cheese, Food, Packaging Design, Branding, Products
Ubuchwepheshe Bokukhiqiza
Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Inselele Yokudweba
How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Ucwaningo
Interpersonal Design Theory, Anthropomorphic Design
Ugqozi
Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Ubude Bephrojekthi
The project was completed in Hangzhou, China, on October 10, 2023.
Ukuhamba Kokusebenza
The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Amalungu Eqembu
Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Amakhredithi Ezithombe
Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.

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