Heti Ukubhenda Nokupakisha ngu-Cansu Dagbagli Ferreira

Umdwebo Heti Ukubhenda Nokupakisha ngu-Cansu Dagbagli Ferreira ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Heti Ukubhenda Nokupakisha

ngu Cansu Dagbagli Ferreira

Iklayenti: Cansu Dagbagli Ferreira

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

17,393

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#158924

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Heti Ukubhenda Nokupakisha

Heti, eqanjwe ngegama lesiDakota elisho Ikhaya, inikeza iziphuzo ezivusa umqondo wekhaya ngokunambiswakho okwemvelo, igubha izitshalo zomdabu zaseNyakatho Melika. Le bhendi enomthelela emphakathini inikela ingxenye yemali engenayo ekusekeleni imiphakathi yezizwe. I-Effortless Wisdom, umqondo wokwakha umkhiqizo, ihlanganisa imidwebo yesitayela somdabu kanye nokunambiswakho, nokupakwa okugqugquzelwe ukulingana kwejometri kobuciko bakwaDakota, kudlulisa ukulinganisela nokuvumelana. Umklamo uhlanganisa iphalethi yombala owodwa ngamabala agqamile, ugcizelela ukujula kobuciko bomdabu emkhathini wesimanjemanje.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Heti Ukubhenda Nokupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Heti Ukubhenda Nokupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Heti Ukubhenda Nokupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Izilinganiso Nokupakisha: 12 oz can label dimensions are 151 x 195 mm
Amathegi: native, indigenous, social, infused, drink, illustration
Ubuchwepheshe Bokukhiqiza: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Inselele Yokudweba: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Ucwaningo: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Ugqozi: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Ubude Bephrojekthi: 8 months, 2023-2024, United States and France
Ukuhamba Kokusebenza: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery