Xiaoshanxiang Pig Ukwakhiwa Kophawu ngu-Beijing Jiaotong University

Umdwebo Xiaoshanxiang Pig Ukwakhiwa Kophawu ngu-Beijing Jiaotong University ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Xiaoshanxiang Pig Ukwakhiwa Kophawu

ngu Beijing Jiaotong University

Iklayenti: Beijing Jiaotong University

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

14,819

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159116

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xiaoshanxiang Pig Ukwakhiwa Kophawu

Xiaoshanxiang Pig iwuhlobo lokwakhiwa kophawu olwenzelwe imikhiqizo yenyama yengulube yeXiaoyuan Village eShayina. Lolu phawu lususelwa emidwebeni elula yasemakhaya nasendleleni yendabuko yokulima, lapho izingulube ziphumula khona emandlalweni otshani. Kusetshenziswa imibala ekhanyayo nemidwebo enokudlala esikhundleni sezithombe zomkhiqizo ezivamile ekuphakejweni kwenyama. Isethi ihlanganisa ibhokisi lokuphakela, isisibekelo sokhalo esenziwe ngephepha elicwebile elimhlophe elingu-260 gram elinemibhalo ecindezelwe ngendlela yesikrini kanye nokucindezelwa ngesiliva, imephu yomuzi, amakhuphoni namaphosta. Inhloso ukukhulisa inani lemikhiqizo yezolimo yendawo nokwabelana ngendaba yomuzi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Xiaoshanxiang Pig Ukwakhiwa Kophawu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Xiaoshanxiang Pig Ukwakhiwa Kophawu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Xiaoshanxiang Pig Ukwakhiwa Kophawu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Izilinganiso Nokupakisha: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Amathegi: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Ubuchwepheshe Bokukhiqiza: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Inselele Yokudweba: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Ucwaningo: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Ugqozi: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Ubude Bephrojekthi: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Ukuhamba Kokusebenza: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Amapathenti: This work is all original images not copyrighted.
Amalungu Eqembu: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Amakhredithi Ezithombe: This work is all original images not copyrighted.