Joyful Garden Tour Umsebenzi Oyinhloko Wesiga ngu-Ye Zhang

Umdwebo Joyful Garden Tour Umsebenzi Oyinhloko Wesiga ngu-Ye Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2024

Joyful Garden Tour Umsebenzi Oyinhloko Wesiga

ngu Ye Zhang

Iklayenti: Beijing Jiaotong University

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

16,572

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159119

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Joyful Garden Tour Umsebenzi Oyinhloko Wesiga

I-Joyful Garden Tour iwuklamo lophawu lomcimbi olwenzelwe iphathi yesivande yoNyaka Omusha WamaShayina eyayibanjelwe eSummer Palace naseOld Summer Palace eBeijing. Izakhiwo ezidume kakhulu kulezi zivande zombili zafundwa futhi zenziwa lula zaba yizithombe ezicacile. Lezi zithombe zihlanganiswa nesiboniso sikadrako sonyaka wesilwane sika-2024 wamaShayina. Imibala eluhlaza okwesibhakabhaka nepinki iveza amandla amasha aphuma emlandweni omude. Amaphosta, amabhrosha kanye namakhadi acindezelwe ephepheni leparele ngokusetshenziswa kobuchwepheshe bokuqophisa nokusenta ngesiliva. Uphawu lusebenzisa ubuciko basendulo bamaShayina be-silver enamel.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Joyful Garden Tour Umsebenzi Oyinhloko Wesiga iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Joyful Garden Tour Umsebenzi Oyinhloko Wesiga ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Joyful Garden Tour Umsebenzi Oyinhloko Wesiga iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Izilinganiso Nokupakisha: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Amathegi: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Ubuchwepheshe Bokukhiqiza: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Inselele Yokudweba: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Ucwaningo: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Ugqozi: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Ubude Bephrojekthi: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Ukuhamba Kokusebenza: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Amapathenti: This work is all original images not copyrighted.
Amalungu Eqembu: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Amakhredithi Ezithombe: This work is all original images not copyrighted.