Lays Dungeons And Dragons Ukupakisha Kokudla by PepsiCo Design and Innovation

Lays Dungeons And Dragons Ukupakisha Kokudla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2024

Lays Dungeons And Dragons Ukupakisha Kokudla

by PepsiCo Design and Innovation

Client: PepsiCo

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Lays Dungeons And Dragons Ukupakisha Kokudla

I-Lays Dungeons and Dragons iwumklamo wokupakisha ukudla owenzelwe uhlobo lwama-chips amazambane. Lokhu kupakisha kwakhishwa njengengxenye yokusebenzisana nefilimu ka-2023 ethi Dungeons and Dragons, Honor Among Thieves, futhi kwahambisana ne-influencer kit. Umklamo uthatha ugqozi emhlabeni wenganekwane wefilimu. Umlingiswa oyisisekelo salo mkhankaso yi-Potato, umlingiswa ovela efilimini futhi oyizambane langempela. Le ndikimba ixhumanisa indaba namazambane atshalwa emapulazini angaphezu kwe-100 e-United States naseCanada ahlinzeka ngama-chips.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Lays Dungeons And Dragons Ukupakisha Kokudla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Lays Dungeons And Dragons Ukupakisha Kokudla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lays Dungeons And Dragons Ukupakisha Kokudla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release