Isiliva Ukupakisha · 2024
Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo
by PepsiCo Design and Innovation
- Umklomelo Wesiliva we-A' Design Award 2024 in Ukupakisha
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo
I-Pepsi Big Football Event LTO wumklamo wokupakishwa kweziphuzo ohlinzekwa isikhathi esilinganiselwe owenzelwe umqhudelwano omkhulu webhola likanobhutshuzwayo owabanjelwa eQatar ngo-2022. Ukupakishwa kukhombisa izithombe zabalandeli bebhola bangempela bezizwe ezahlukene, zithwebula injabulo enkulu ezwakala ngesikhathi somdlalo. Kwafakwa amafiltha kapende ezithombeni ukuze kukhunjulwe umkhuba wokupenda ubuso phakathi kwabalandeli nokunikeza ukubukeka kobuciko. Izithombe ezisemqoka ezihambisanayo nemidlalo yopopayi zinweba ulimi olufanayo lwezithombe. Inhloso ukuxhumanisa uphawu lwentengiso nabalandeli bebhola likanobhutshuzwayo bendawo ngesikhathi salo mcimbi.
About the Umklomelo Wesiliva we-A' Design Award
Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pepsi Big Football Event LTO Ukupakishwa Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
